The White Paper Writing Tool
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1. How The White Paper Writing Tool Works
2. Crash Course On White Papers
1. STEP 2 VIDEO: Everything You Need To ...
2. EXAMPLE WHITE PAPER: Ideal Square Foo...
3. Choose Your Topic
1. STEP 3 VIDEO: How to Choose Your Topic
2. Choose Your Topic
4. Write Your Title
1. STEP 4 VIDEO: Write Your Title
2. Write Your Title
5. Sketch Out Your Argument
1. STEP 5 VIDEO: Sketch Out Your Argument
2. Sketch Out Your Argument
6. Collect Competing Citations
1. STEP 6 VIDEO: Collect Citations for C...
2. Collect Citations for Competing Solut...
7. Collect Real Solution Citations
1. STEP 7 VIDEO: Collect citations that ...
2. Collect Citations That Support Your R...
8. Writing the Opening
1. STEP 8 VIDEO: Writing the Opening
2. Writing the Opening
9. Acknowledging the Competing Solutions
1. STEP 9 VIDEO: Acknowledging the Compe...
2. Acknowledging the Competing Solutions
10. Explain the Real Solution
1. STEP 10 VIDEO: Explain the Real Solution
2. Explain the Real Solution
11. Your Real Solution In Action
1. STEP 11 VIDEO: Your Real Solution In ...
2. Your Real Solution in Action
12. Your Company Info
1. STEP 12 VIDEO: Your Company Info
2. Your Company Info
13. Put All the Parts Together
1. STEP 13 VIDEO: Put All the Parts Toge...
2. White Paper Writing Tool Template.pdf
Bonus: Layout & Graphics
1. BONUS VIDEO: Layout & Graphics
2. White-Paper_Ideal_Square_Footage.pdf
Congratulations!
1. Congratulations and Thank You

8. Writing the Opening

2 Lessons