The White Paper Writing Tool
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1. How The White Paper Writing Tool Works

WATCH THIS FIRST: How The White Paper Writing Tool Works
TEST: Make sure you're receiving the text
(Optional) White Paper Writing Tool Contents.pdf
2. Crash Course On White Papers

STEP 2 VIDEO: Everything You Need To Know About White Papers To Get Started
EXAMPLE WHITE PAPER: Ideal Square Footage for Grocery Stores
3. Choose Your Topic

STEP 3 VIDEO: How to Choose Your Topic
Choose Your Topic
4. Write Your Title

STEP 4 VIDEO: Write Your Title
Write Your Title
5. Sketch Out Your Argument

STEP 5 VIDEO: Sketch Out Your Argument
Sketch Out Your Argument
6. Collect Competing Citations

STEP 6 VIDEO: Collect Citations for Competing Solutions
Collect Citations for Competing Solutions
7. Collect Real Solution Citations

STEP 7 VIDEO: Collect citations that support your Real Solution
Collect Citations That Support Your Real Solution
8. Writing the Opening

STEP 8 VIDEO: Writing the Opening
Writing the Opening
9. Acknowledging the Competing Solutions

STEP 9 VIDEO: Acknowledging the Competing Solutions
Acknowledging the Competing Solutions
10. Explain the Real Solution

STEP 10 VIDEO: Explain the Real Solution
Explain the Real Solution
11. Your Real Solution In Action

STEP 11 VIDEO: Your Real Solution In Action
Your Real Solution in Action
12. Your Company Info

STEP 12 VIDEO: Your Company Info
Your Company Info
13. Put All the Parts Together

STEP 13 VIDEO: Put All the Parts Together
White Paper Writing Tool Template.pdf
Bonus: Layout & Graphics

BONUS VIDEO: Layout & Graphics
White-Paper_Ideal_Square_Footage.pdf
Congratulations!

Congratulations and Thank You

STEP 4 VIDEO: Write Your Title

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